“Without having a hotel, it makes it difficult for somebody to drive two hours, three hours to get here, spend another two or three hours and then turn around and drive another couple hours back,” Semola told Tribal Business News.
131 highway between the metros of Grand Rapids and Kalamazoo, the property has a good draw in the surrounding market, but offering on-side lodging will be game-changer in terms of attracting new regional customers and encouraging people to stay longer on the property, Semola said. The $300 million Phase 5 expansion will add a four-diamond hotel and striking new poolside entertainment venue that will transform the casino into a “stay and play” operation for the first time in its history.
Now the property is poised to undertake perhaps its most ambitious growth since it opened in 2011. WAYLAND - In his four and a half years running Gun Lake Casino, Sal Semola has been an architect of growth in helping the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians strategically expand and solidify its gaming enterprise.Īs president and COO, Semola helped the Gun Lake Tribe execute a $100 million expansion that included three new restaurants and a sportsbook that opened in 2021.
